Successful organizations must reimagine how a stronger emphasis on donor relations can elevate the donor experience, leading to increased donor giving and retention. It is time leaders stopped maintaining the status quo of traditional donor relations efforts. Those who don’t risk being lost in the dust of organizations who aren’t afraid to elevate. Those who hesitate may see donors depart for organizations with similar missions who embrace enhanced donor relations to improve their overall donor experience.

To better grasp the value of expanding donor relations, we must address the elephant in the room. According to the Fundraising Effectiveness Project, donor retention continues to decrease. Small donors have seen the most significant decline, which is important to note, as often future major or principal gift donors start with small gifts. BWF has deliberately been working on tackling this very real problem to help set our clients up for ultimate success.

Now that we understand the problem, we are ready to develop a blueprint to increase donor retention.

• Our upcoming webinar, “Your Blueprint to Increase Donor Retention and Pipeline Growth” will cover this topic and more! Register today to secure your spot.