Massachusetts General Hospital (Mass General) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things.

The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, which has served as Mass General’s analytics team and trusted partner.

BWF’s partnership with Mass General is built around managed services in data analytics, allowing Mass General to utilize industry expertise at a lower total investment than onboarding new staff members. This also gives them the ability to focus on their most critical analytics projects on an as-needed basis. By utilizing BWF’s managed services, Mass General receives direct access to BWF’s agile data experts (as well as to the firm’s deep bench of experts, as needed). With BWF’s robust organizational knowledge, every project Mass General and BWF identify is used to maximize potential and increase capacity.

When Katie Macrina joined the team in August 2017 as senior director, prospect management and research, BWF had been working on annual custom predictive modeling, program assessments, and fundraiser performance analytics.

In addition, the counting period for the campaign began shortly after Macrina came on board. Given that existing relationships were strong between Mass General and BWF, coupled with how warmly she was welcomed as a new team member, she knew the partnership with BWF would continue.

“I highly recommend BWF because they are an industry leader that provides customized solutions to meet our business needs.”
—Katie Macrina, Managing Director, Prospect Management and Research, Massachusetts General Hospital

Throughout their years-long partnership, Mass General and BWF have grown together, drawing from the learnings of past projects to identify future goals and inform decision making. Mass General enjoys tremendous success today because of its dedication to data-informed strategy.