A successful campaign requires many factors, but one of the most critical is maintaining positive momentum from start to finish. In this article, we focus on laying the groundwork for building a strong foundation in the campaign planning stage and building momentum with invested staff, organizational leadership, board members, and key donors.

A fundraising feasibility study is the essential first step in capital campaign planning. Use this guide to conduct an informative study to guide your plans.

What are comprehensive campaigns, and how are they different from capital campaigns? Explore key differences and pros and cons of these campaign types.

The work that Whitman College and BWF have done together over the past five years has been designed to improve efficiencies and effectiveness, strengthen ROI and impact, and move the organization forward and upward. Ensuring that the team has all the tools and resources it needs—and is leveraging them for greater success—has been a years long effort that culminated recently in the launch of the largest campaign in the College’s history.

While many hands contribute to the success of fundraising, one pivotal group often stands out—the board of directors or similar fiduciaries of the nonprofit. While most do not have a professional fundraising background or even a natural bent toward asking for gifts, all can play key roles which will have a significantly positive influence on supporting the mission and growing impact. This article dives into different ways your board can be your biggest advocates in fundraising.

Effective university fundraising requires strategic donor engagement and teamwork. Here are 9 tips to create a stronger fundraising and marketing approach.

Selecting and engaging campaign volunteers must be an intentional effort, one requiring strategy, commitment, and an understanding that the long view reaps the best rewards. Here are seven ways to get the right volunteer leaders onboard.

BWF conducted a research project across the philanthropic landscape to gain contemporary views of campaigns. Through a combination of qualitative and quantitative analysis, we landed on some overarching themes worthy of consideration.

You’ve come a long way in a year as you prepare to launch your campaign. You’ve developed core messages, struck upon a powerful campaign theme, and created a graphic identity. As great as your achievements are, there is still a long way to go to launch. Now is the time to take your great concepts and turn them into products.