Decision Science

Information about data science, surveying, modeling, and metrics

A nonprofit professional uses a computer to leverage predictive AI

What is Predictive AI? How to Produce Data-Driven Insights

Predictive AI uses machine learning to anticipate future outcomes based on past data trends. Learn how to effectively drive results with this analysis method.

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In this guide, we'll explore the ins and outs of AI fundraising to help you understand how this technology can support your nonprofit.

How to Unlock the Power of AI Fundraising: A Complete Guide

AI technology is changing the way organizations fundraise. Learn more about AI fundraising and how it can support your prospecting and modeling efforts.

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AI Readiness in Nonprofits: Empowering Transformation and Impact

Navigating the journey toward AI readiness is a new endeavor for many nonprofits. At BWF, we’re dedicated to understanding and leveraging AI’s role in enabling nonprofits to fulfill their promises and effect meaningful change. Below are a few options to consider as you start preparing for 2024 and beyond.

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Chat GPT is All the Rage. What are Fundraising Communicators to Make of It?

Generative AI is everywhere. We recently heard someone say, “AI isn’t going to replace your job, but the person who understands how to use AI will.” We’re eager to see how fundraising communicators will harness AI’s power to enhance their work. Disruption and innovation are upon us once again. How will you use it to enhance your efforts and help your organization fulfill its mission?

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Practical Application of AI

The impact of generative artificial intelligence (AI) is being felt across industries, reshaping the way we interact with technology and the world around us. This article explains why it’s essential to communicate clearly how AI is used, why it’s used, and how it improves the donor’s experience and the organization’s impact.

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Navigating the AI Metropolis: Empowering Nonprofit Fundraising Through Data-Driven Strategies

The power of AI in fundraising is being harnessed further, accelerating the progress of our organizations and the causes we hold dear. Looking ahead and to ensure fundraising’s future is hopeful, good “citizens” are needed to harness the power of AI and use it for good, and quickly. Embracing the potential of our AI neighborhoods and a brighter, more data-driven future for nonprofits is taking shape. This article takes a look at the evolving landscape of AI in fundraising and how best to harness it for your organization.

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Case Study: BWF and Massachusetts General Hospital

Massachusetts General Hospital (Mass General, MGH) is constantly optimizing its fundraising team and resources so the organization can continue to do amazing things. The key questions the team asks to inform direction have evolved over time, as have their data-related needs. Today, the team takes a data-first approach in all decision making. Since 2010, their strategic counsel has been provided by BWF, who has served as Mass General’s analytics team and trusted partner.

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Case Study: BWF and Tufts University School of Medicine

Engage Dx is a diagnostic tool to increase engagement health and philanthropy; however, it takes time to measure and track progress. The three-year relationship between BWF and TUSM enables important repetition and frequency of building and promoting engagement around select themes while measuring through surveys every six months. This repetition helps ensure TUSM is on track and is seeing that as engagement increases, philanthropy is also increasing.

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Business Intelligence dashboard

Closing the Perspective Gap with Business Intelligence

While business intelligence commonly and effectively highlights performance, advanced solutions will show leaders how to navigate the path ahead. The question then becomes, “How do senior fundraising leaders build and manage technology operations?”

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