Today nonprofits of every mission and size continue to leverage analytics to inform individual constituent persona behavior, predict outcomes of campaigns, and assess program performance.

Why do non-profit leaders need to better understand this generation? For one thing, next gen donors are expected to inherit an estimated $59 trillion dollars by 2061 and it is estimated that they will allocate almost half that sum to charitable causes.

What is your organization’s approach to assessing philanthropic capacity of your prospect pool? Do you use a formula provided by your wealth screening vendors or another industry-standard formula?

We all know what amount of production is theoretically possible for a prospect research shop. However, the theoretical often breaks down once real-life circumstances are considered. What factors should we look to, then, to establish prospect research metrics?

Major gift fundraising is not a big mystery. Donors make big gifts because they believe in the charity’s ability to bring change. Sounds simple, but it is far from easy. Here are some ways to simplify, strategize, and raise more money.