2023 BWF Healthcare Survey Results Released
Introduction to the Study
Healthcare philanthropy is a unique form of fundraising that is driven by a deep passion and energy. Donors in this sector are motivated by firsthand experiences with the organizations they support, such as hospitals that provide care for them and their loved ones or organizations that conduct research or advocacy related to specific diseases.
This study provides a longitudinal perspective on donor attitudes toward healthcare philanthropy, offering valuable insights into the philanthropic marketplace. Whether you are part of a team or working independently, this report will help you navigate the challenges and opportunities ahead.
Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers. By gathering, analyzing, and sharing this information, healthcare institutions’ fundraising programs can better understand current attitudes toward giving and create stronger, more sustainable development programs
Healthcare Survey Deeper Dives
Donor Motivations
Part 1 in this series takes a deep dive into donor motivations and how an understanding of what inspires a donor to support a healthcare organization can help inform the development of strategies more likely to positively influence identification, engagement, and solicitation outcomes. Though engagement strategies should always be tailored and customized based on many unique factors, understanding how demographics such as gender and age play a role in philanthropy can help deepen relationships and increase impact.
Influences on Philanthropic Decision-Making
Part 2 will delve deeper into how these patterns not only shed light on what motivates donors but also highlight the various influences that can impact their decision-making process. By understanding these factors, fundraisers can better tailor their approaches to resonate with potential supporters and optimize their strategies throughout the engagement process.
Communication and Outreach Strategies
In Part 3, we will delve into how healthcare organizations can utilize these insights to craft and implement effective engagement and communication strategies to connect with donors. We will analyze how demographic factors, such as gender, age, and marital status, influence donor preferences and engagement patterns. By exploring these dynamics, we will uncover key strategies to tailor outreach efforts, ensuring that communication is not only impactful but also deeply resonant with each segment of the donor base.
Download the Results
BWF is a mission-driven for-profit company serving the nonprofit sector, offering a comprehensive suite of solutions that ensures all nonprofit strategic, technical, and functional needs are met. Our mission is empowering nonprofits to achieve impact and imagine new possibilities. Structured yet agile services in the core areas of campaign and fundraising strategy, operations and technology, fundraising marketing and engagement, and enterprise strategic planning allow BWF to deliver on its mission. Clients include universities, health systems, arts & culture organizations, faith-based organizations, and NGOs throughout North America, Europe, Africa, Australia, and the Pacific Rim. As a truly comprehensive solutions provider, BWF has a team of consultants with extensive background and experience in every facet of philanthropy.
