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Dementia currently affects more than 5.5 million people in the U.S., and this number is expected to double to approximately 16 million people in 30 years. This intersection between a growing population and donor demographic greatly emphasizes why all nonprofit organizations must become better aware of the ways in which their reputation, legal standing, and financial infrastructure could be impacted now and in the future by this issue.
BWF’s Lani McCollar shares recent research and suggested guidelines for developing your stewardship strategy around this important demographic.
