Thought Leadership

A CRM implementation is a foundational moment—one that requires strategic clarity, thoughtful planning, and a relentless focus on how information will drive decision-making across the organization. Ultimately, the success of a CRM isn’t measured by what it can do—it’s measured by what people do with it. This blog takes you beyond the tool into how to make the most of your CRM.

Donor experience (DX) or sustainer experience (SX) is quickly growing among nonprofits as an opportunity to help retain donors. However, nonprofits often focus resources on curating experiences for donors at the very top of their pyramid and forget about bringing that magic to donors at all levels. Here are four ways to deepen experience.

A mid-level donor strategy strengthens relationships with existing donors and helps recruit new supporters. Use these tips to build a comprehensive plan.

In today’s nonprofit and higher education landscape, the decision to change your CRM system feels a bit like performing open-heart surgery while running a marathon. It’s complex, high-stakes, and you can’t afford to miss a beat. Yet too many organizations approach this transformation by focusing solely on immediate pain points rather than asking the deeper question: “Where do we want our fundraising operation to be in 2030?” 

A successful campaign requires many factors, but one of the most critical is maintaining positive momentum from start to finish. In this article, we focus on laying the groundwork for building a strong foundation in the campaign planning stage and building momentum with invested staff, organizational leadership, board members, and key donors.

Looking to refresh your approach to donor recognition? Donor relations experts from BWF and Presentation Design Group created a list of top tips for using recognition as an engagement tool. We hope these inspire you to think differently about recognition.

AI technology is changing the way organizations fundraise. Learn more about AI fundraising and how it can support your prospecting and modeling efforts.

The week has been marked by flurries of questions as people—from nonprofit leaders to administration officials—sought clarity around the impact of this order on their funding and most importantly, their ability to serve their communities. What should leaders do to help their organizations navigate this rapidly evolving nonprofit landscape?

As we dive into 2025, it’s clear that the nonprofit world is changing faster than ever. The ways we connected with donors a decade ago—or even a few years back—are being reshaped by new trends, shifting demographics, and cutting-edge technology. This article focuses on five resolutions to keep donor relationships strong and meaningful this year.