Thought Leadership
BWF is a recognized and respected thought leader in the philanthropic sector. We are constantly assessing the fundraising landscape and providing timely guidance and insights.
Discovery Calls, The First Hurdle
Many new major gift officers, including experienced MGOs in new positions, often struggle to connect with their new prospects. Most MGOs aim to meet metrics that set minimums for visits and other actions. Striving to hit those marks can become a high hurdle to clear when an MGO isn’t set up for success or doesn’t have the right tools to get started. Below are some techniques and strategies that can make it easier to clear the discovery call hurdle.
5 Ways to Make the Case for the Advancement Operations in Fundraising
How do you make the case for non-frontline roles? Leaders are more likely to interact and prioritize the frontline officers, but a balance must be met to maximize ROI. Here are five ways to make the case for organizational support staff.
Mid-Level Giving: Retain, Engage, and Build Your Pipeline
How do you maintain increased fundraising while also sustaining new engagement levels? By implementing a mid-level giving program, you don’t have to pick one.
Year-End Goal-Setting Done Right
Fiscal year-end is right around the corner for many of us. This is often a busy time of year, and planning & and goal- setting for the coming year is on everyone’s to-do lists. Regardless of whether the goal you’re setting is financial or based on activities, or whether it applies to your whole entire organization or only a small team, here are some practical techniques that can help make your goal- setting more proactive, efficient, and accurate.
The Importance of Refreshing Predictive Models
At its core, predictive models represent a snapshot in time. It is critically important that predictive models be monitored, evaluated, and refreshed on a regular basis. Unfortunately, only a small number of top-level fundraising teams operate under this paradigm.
Four Key Points to an Effective Business Intelligence Strategy
The effects of COVID-19 have proven the importance of agility. Having access to informative insights to make time-sensitive, data-driven decisions is the key to ensuring continuity during uncertainty.
The Next Generation of Analytics: The Quantification and Analysis of Donor Engagement
Data and fundraising, once thought anathema to each other, were forever joined as many as 15 years ago when the science of analytics was first applied to the art of fundraising.
Certainties of Fundraising in Uncertain Times
We are far from normal. As much as we work to embrace the uncertainties of these times, let’s stay grounded in the certainties of these times.
The 2020 aasp Survey Summary
BWF partnered with aasp and Lindauer Global on an industry survey to capture career and talent themes within advancement services. With an expanded reach and focus on individual advancement services careers, this survey’s key findings highlight the differing perspectives and areas of opportunity.
