Thought Leadership

Our experience with a large number of healthcare clients suggests these CEO attributes can make the most significant difference in how donors and prospects perceive hospitals and their philanthropic requests.

Before getting down to the hard work of writing text, creating graphics that provide, and choosing photos that visually advance the story, it’s essential to critically think through the campaign in its entirety and create a strategic framework for essential communications efforts.

Below we reveal what the Giving USA report says about the health and trajectory of philanthropy in this county. Beyond that, we delve deep into the report to point to important, strategy-altering trends which may be missed by a simple scan of the numerical results.

In the decade since the 2009 recession, giving has grown at unprecedented levels. During this time period, charities with business models aligned with high net-worth donors have seen the greatest period of growth.

The campaign kickoff is both an exciting and monumental time for any organization. When planning this event, there are several trends worth noting for those contemplating black-tie versus day-of-service–and some questions to ask yourself as you and your team consider the possibilities.

While most healthcare concierge programs are not focused on philanthropy, these programs are playing an increasingly important role in fundraising. With the blurring lines between concierge services and intentional grateful patient fundraising, the question becomes what the appropriate use of data is.

Our 2019 Healthcare Survey, What the Affluent Think About Giving to Healthcare, is designed to keep you informed of the trends and attitudes regarding healthcare giving.

Dementia currently affects more than 5.5 million people in the U.S., and this number is expected to double to approximately 16 million people in 30 years.

Behavioral economics provides a framework to understanding philanthropic behavior.