Thought Leadership

Much has already changed in the world of content marketing around the use of generative AI even in the last few months. The pace of change is, if anything, accelerating. These four steps will help you prepare for this inevitable wave of change if you are a nonprofit, college, university, or healthcare foundation communications office in 2024 and beyond.

The world of AI for nonprofits includes a variety of tools that help organizations work more efficiently toward their missions. Learn more with this guide.

Looking to improve your university’s technology stack and better engage alumni? Read about five Salesforce tools that can help you boost alumni engagement.

Constructing and maintaining the donor pyramid takes more than identifying a wide base of support. When we think of the overall advancement enterprise, we must consider the groundwork that underpins the entire operation. That groundwork is effective fund management. Our partners at FundMiner outline five core foundational fund management principles to help you get started.

Selecting and engaging campaign volunteers must be an intentional effort, one requiring strategy, commitment, and an understanding that the long view reaps the best rewards. Here are seven ways to get the right volunteer leaders onboard.

It is widely understood that planned giving can play a crucial part of any comprehensive fundraising program. However, lack of confidence often leads gift officers to avoid the topic when interacting with donors. This article explores three ideas that development leaders can use to help their staff, and even themselves, feel more at ease with planned giving concepts.

While the philanthropy sector has been relatively slow to embrace modern payment methods such as digital wallets, the adoption of Apple Pay, Google Pay, Venmo, etc has become critically important. In this article, we explore why nonprofits should wholeheartedly embrace digital wallets with urgency to offer donors the experience they expect.

One of the most trending topics in fundraising in recent years is the rise of Donor Experience offices. What are charities doing to up their game for the benefit of donors? What are the factors that influence donor retention? This white paper explores the importance of these programs and provides insights for those crafting their own programs.

Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.