Thought Leadership

Selecting and engaging campaign volunteers must be an intentional effort, one requiring strategy, commitment, and an understanding that the long view reaps the best rewards. Here are seven ways to get the right volunteer leaders onboard.

It is widely understood that planned giving can play a crucial part of any comprehensive fundraising program. However, lack of confidence often leads gift officers to avoid the topic when interacting with donors. This article explores three ideas that development leaders can use to help their staff, and even themselves, feel more at ease with planned giving concepts.

While the philanthropy sector has been relatively slow to embrace modern payment methods such as digital wallets, the adoption of Apple Pay, Google Pay, Venmo, etc has become critically important. In this article, we explore why nonprofits should wholeheartedly embrace digital wallets with urgency to offer donors the experience they expect.

One of the most trending topics in fundraising in recent years is the rise of Donor Experience offices. What are charities doing to up their game for the benefit of donors? What are the factors that influence donor retention? This white paper explores the importance of these programs and provides insights for those crafting their own programs.

Over the last 23 years, BWF has conducted research to measure the views and beliefs of affluent Americans regarding their charitable decisions and contributions to hospitals and healthcare organizations. These organizations include community hospitals, children’s hospitals, research centers, academic medical centers, and long-term care facilities. BWF developed this study as an essential tool for healthcare fundraisers.

Strategic planning is a cornerstone of organizational success. So how can you ensure that your plan is more than just a plan? This article takes you through five steps to develop a good strategic planning process that encourages you to adopt a strategic thinking mindset and be flexible without being inconsistent.

Are you ready to build or optimize your planned giving program? Planned giving programs do not need to be overly complicated but they do require intentional and consistent planning to be successful. A nonprofit can start with a simple, well-run program and then layer complexity as future needs merit. Here are 7 steps to build—and sustain—a planned giving program.

While there is no way to guarantee that selecting a fundraising CRM will ever be completely painless, following these considerations will help set your organization on the right track while working to avoid common pitfalls and managing the challenges that will inevitably arise when undertaking such a complex project.

Is generosity really decreasing? If so, why is it happening? In reality, aspects of generosity are decreasing, but they are also shifting. This article explores the trends in donor behavior, what the research is actually saying, and how fundraisers can adapt to this shift.